At ShopHero, our key focuses include supporting the independent retailer and providing them with resources that lead to larger cart sizes, top customer satisfaction, and lasting customer loyalty.
As we know, having online grocery services provides many benefits. For instance, customers are grateful for the service -- especially those with certain circumstances that make traditional shopping difficult. Additionally, customers become increasingly loyal to you as they have become familiar with your online grocery routine and even spend 2 to 4 times more online than they would in-store. While these are great benefits, why stop there when you could amplify these advantages with a custom mobile app? Would a mobile app really make a difference though?
Mobile Apps Promote High-level Loyalty
To start, a customer downloading your app means top loyalty for three key reasons. First, online grocery shoppers typically use an app but will only choose one. This means, after downloading your app, a customer will not likely download the app of a competitor’s store. Second, customers prefer only one app because they would rather enter card information and become familiar with one grocer’s online service. Lastly, in the mind of a shopper, you become “their store” the moment they download your app. Sadly, failure to achieve this higher level of loyalty could mean sharing their lifetime value of $24,241 with your big box competitors (Assuming 9% margins and US average grocery spending).
Additionally, apps increase customer satisfaction by making possible their preferred method of purchasing. Throughout the past year, we’ve observed that a consistent 70% of online grocery customers use ShopHero mobile apps rather than browsing to the website. This means 70% of your customers preferring online methods would increase their loyalty by downloading your app. Furthermore, as we have seen, hundreds of shoppers thank their local grocers for providing an easy-to-use app -- often submitting on average a 4.8 star review across all ShopHero grocery apps.
“Having shoppers see your logo each time they open their phone is huge. It’s a great way to thrill your shoppers by simplifying their lives with an easy to use app”
- Josh Ray
ShopHero Co-Founder and CRO
Here’s Where we Create a Great ROI
Mobile Apps have also proven to impact purchasing. According to research done by Criteo, consumers view 4.2 times more products. Apps also lead to more completed purchases as the cart abandonment rate is 2 to 3 times lower than with mobile sites. Lastly, while fears of Covid-19 drove online grocery popularity, the lack of a looming pandemic has had little to no effect on the current mobile grocery trends. According to Statista, Mobile app grocery shopping is expected to increase next year by 9% (27.9 million to 30.4 million grocery app shoppers).
ShopHero Apps are Surprisingly Affordable
With ShopHero you can receive a fully branded and customizable app for an incredibly low price. Remember, our goal is to build independent retailers, so don’t settle for a custom app that could set you back over $200k, when we can provide you with an app for only $200 per month -- much less than what a store might spend on marketing or weekly circulars alone.
Not only is our app customizable, but they contain more or all the features that major competitors such as Walmart or Target use in their apps. Search by photo, clickable digital circulars, order by recipe and even in-store self-checkout. Your customers will be no less than impressed.
We’ll Handle the Tech
Finally, the addition of a mobile app will not add to your to-do list. We’ll handle all the necessary details.
Contact store.support@shophero if you’d like to start an app or communicate with another store that has one.